By BJ Gaddour, CSCS, YFS

When it comes to your fitness boot camp marketing, it is critical to be able to think outside of the box. A boot camp owner, like any fitness entrepreneur, needs to constantly be open to new ideas and always be willing to make things work.

It never ceases to amaze me how often people are literally sitting on their own personal golden goose but they just aren’t aware of it. Look- successful people are just like everyone else- except, they see opportunity where everyone else sees an obstacle and they take action immediately.

If you are having trouble generating leads and you have already tapped your own personal network (which I frankly find hard to believe), why not look to leverage some other non-traditional outlets that your competition would never think of.

So there you go, two “outside of the box” fitness boot camp marketing strategies that you don’t want your competition knowing about:

1.) Partner with a Local Bartender- “Buy a Keg, Lose Your Gut” Promo

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Approach a local bar tender or liquor store and talk to them about partnering on a “Buy a Keg, Lose Your Gut” promo. In other words, if someone buys a keg (or a certain number of drinks) they’ll win a free month of your fitness boot camps (a $200 value). You help them sell more booze while simultaneously bringing new blood into your camps so everybody wins.

Sure, you’re thinking you don’t want to drive alcoholics into your camps, right? But, a prospect is a prospect and lots of fit people regular attend bars and enjoy drinking in moderation each week. The bar scene is more about a venue to get some action rather than getting blasted, so if you can help bar-goers look better naked your boot camps are a perfect fit.

2.) Partner with a Local Bank/Banker- “Tighten Your Waist and Fatten Your Wallet” Promo

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Approach a local banker and talk to them about partnering on a “Tighten Your Waist and Fatten Your Wallet” promo. In other words, for each person who opens up a new banking account they’ll win a free month of your fitness boot camps (a $200 value). Local banks are always looking for ways to separate themselves from the big national banks that are simply too “corporate” to work with.

By providing a local bank with an on-the-spot gift they can get in the hands of their new clients they can attract more clients and in return you get some hot new leads each week that you simply need to convert as members with killer group workouts.

This type of innovative thinking will consistently keep your business one step ahead of the pack- do what others are either too lazy to do and/or too stupid to think about doing and you’ll always find yourself on top!

It is my hope that you immediately use these 2 strategies to build your fitness boot camp business TODAY ;)

Crank it!

BJ

BJ GaddourBJ Gaddour, CSCS, YFS, along with Pat Rigsby, Jim Labadie, and Nick Berry, is the co-creator of The Boot Camp Blueprint, the fitness industry’s premier business coaching program to help you build a 5-figure per month boot camp. He is also the co-creator of Workout Muse which specializes is interval training workout music soundtracks made specifically for fitness boot camps and group exercise.

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