Sometimes the best thing that you can do for your business is to step back and take an honest look at what’s going on.

Here are 37 questions to help you do just that.

1. Do you have a powerful USP that tells prospects why they should do business with you and only you?

2. Do you have a killer elevator speech?

3. Do you know where most of your clients come from?

4. Do you have a plan to get more clients from that source?

5. Do know the (approximate) Lifetime Value of Your Clients?

6. What percentage of your clients come from referrals?

7. How many referral systems do you have in place?

8. Do you have retention systems in place?

9. Do you have any Strategic Alliances with other businesses in place?

10. How many?

11. Do you have a system for collecting testimonials?

12. How often are you doing public speaking?

13. How often do you attend networking events?

14. Do you know how much you can spend to get a new client?

15. Do you have a documented marketing plan that you follow?

16. Have you documented your list of people in your personal network?

17. Do you have a prospect and client database documenting everything from names and emails to phone numbers, addresses and purchasing history?

18. Do you have a follow-up system for every prospect and client?

19. Do you consistently send email newsletters to your prospects and clients?

20. Do you have a blog or website that utilizes direct response marketing principles?

21. How many different marketing systems do you have in place?

22. Do you know what areas of your marketing efforts your business is weak in?

23. Do you survey your clients and prospects to learn where your business can improve?

24. Do you use risk reversal in your marketing?

25. Do you offer free trials of your services?

26. How much time do you spend per week on your marketing?

27. Do you have a scripted sales presentation that you use at every sales opportunity?

28. Do you use an ‘A/B Close?’

29. Do you have an immediate upsell at the point of sale?

30. An immediate downsell?

31. Do you have back end offers in place?

32. Do you use automated billing (EFT)?

33. Do you use autorenewal or longer term (3 or more months) agreements?

34. Have you identified all the revenue generating assets and opportunities in your business?

35. Do you have a plan to maximize them?

36. How much time do you spend per week working on your business?

37. How much time and energy do you spend on improving your marketing, sales and business operations?

If you’re like most, you probably weren’t thrilled with all of your answers. No sweat. Just start working to improve the areas where you’re week and continue to build on the areas where you’re strong.

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