How I Exploded a Business AND Client Results

by Zach Even-esh

When I was a kid, age 13, I began lifting weights. The “Real” stuff, ya know? Sand filled weights on an old school Weider bench.

I was such a wimp, I remember learning how to squat by reading Arnold’s Encyclopedia of Modern Bodybuilding. I was squatting with 60 lbs on my back because that’s all I could press over my head.

Problem was, 60 lbs was my 1 rep max in the military press so after I did my squats I was too weak to press that barbell OFF my back.

I lied down on the bed and rolled the barbell off my back.

No matter how weak I was, no matter how simple my beginnings were, no matter what kid of “gym” I was training in, I was hooked for life. I would read Arnold’s book day and night.

My Dad would find me at 1 AM reading the book, leafing through all the inspirational black and white photos.

I KNEW I would one day be doing what these bodybuilder’s were doing in the photos: training, laughing, tearing up the gym and creating a life around what we loved.

Little did I know to what extent this would grow!

Ironically, the “weights” always saved me. I used them to pull me out of depression when I was a teenager.

I used them to build my body back up after 3 knee surgeries from wrestling and MMA training.

I used them to build a business, from the ground up, earning $5 / hr to an average of $ 150 – 300 / hr today.

I used them to not only build a business doing something I love, but to help shape the lives of people who walk through the doors of my gym. The members of my gym have formed a brotherhood, they hang out before and after the workouts, it’s exactly what I saw the bodybuilders doing back in the 1970’s during “The Golden Era”.

What was once a joke to other Strength Coaches was no longer a joke. My athletes went from 3rd rate athletes to all state in less than a year, training with me in the garage, playgrounds and my backyard.

This was unheard of as there are thousands of wrestlers in each weight class, becoming all state or even qualifying for states puts you in the top 16 out of thousands! I was beyond excited at the results!

Other athletes boosted their confidence to unheard of levels making their parents proud beyond belief. This was more than just training, it was becoming a way of life for those who came across “Underground Training” as people around the world coined this style of training.

And most recently, our athletes kicked ass in The World’s Strongest Athlete contest, one athlete taking the championship crown for the college division.

The next time you think you need a business loan, fancy field turf and pro style training equipment think again.

You can run bootcamps or athlete training camps at parks, playgrounds or inside martial arts studios to get started. Heck, you don’t ever need a gym to make big profits and provide awesome service!

Build yourself some sandbags. These are cheap and easy and all you need is a canvas duffel bag, some pea gravel, contractor bags and duct tape. Turn your sandbag into an all in one gym: squat, press, row, carry, lunge, get ups, throwing, climbing stairs, etc. – all while carrying and holding the sandbag in various positions.

A few pairs of used dumbbells on craigs list and e bay – dumbbells work the same regardless of their age, shape or brand. Get them used. Save some cash and get going with them!

Dragging sleds. Still procrastinating about starting your boot camp or training athletes at the local park? Get a few tires and attach some rope through them for sprints, drags, presses and rows.

Training does NOT discriminate against males or females. It’s not “Just for guys”. It’s for everyone who wants to get fit.

I learned loooooong ago that excuses are for people who want to soften the blow and make it OK to not take action.

Take action with anything and everything you got. Treat every workout like it’s the grand opening of your business and bring some serious energy! Build a family inside your training camps and you will quickly see that no one cares if you’re using a dumbbell, a barbell, a sandbag or a tire.

People want results and an amazing experience. You can make excuses or you can bring it. The choice is yours.

Zach’s MAJOR passion is showing Fitness Professionals how to do what they love and make a lot of money doing so. Fitness Professionals from around the world are traveling to Zach’s Underground Strength Gym to learn his business and training secrets. If you’re ready to dominate in the fitness business and want a Proven Blue Print for Success at Break Neck Speed, then combine Zach’s Underground Training System along with Pat, Nick and Jim’s Business Methods and You Will Build a Winning Business!

Filed under: Fitness

Like this post? Subscribe to my RSS feed and get loads more!