The Markets and Markets, “Global Weight Loss and Diet Management Market Report” aims to identify and analyze products
and services that specifically induce weight loss and enable individuals to maintain weight. The global weight management
market is estimated to reach US$586 billion in 2014 from about US$363 billion in 2009.

Device and accessories is the largest market under weight management, and is expected to be US$181 billion in size by
2014, owing to the role of brands targeting the youth, and growing adoption rate in the female population. However, the
highest CAGR of 14.7% from 2009 to 2014 is expected to come from the services segment. Artificial sweeteners used in
low calorie food and beverages such as hoodia gordonii, inulin etc are driving the CAGR of ingredients in low calorie F&B to
about 11.2% from 2009 to 2014. Emergence of new artificial sweeteners that claim to preserve the traditional flavors are
gaining in demand.

Weight management service market is lucrative as it exhibits the highest CAGR over the period of 2009 to 2014. There are
not many food chains which specialize in serving health food. Diet chains service providers are now expanding this low
tapped segment by providing better and healthy food.

The market is currently restrained due to a confused positioning. Number of weight loss methods available in the market are
making it difficult for market players to drive brand recall among the consumers. Failed attempts to reduce weight by the
consumers discourage them to go in for further weight loss trials. Hence it is very essential for market players to
understand the target audience and their specific needs to provide them umbrella solutions.

The significantly high rate of new products in the weight management segment necessitates industry participants to adopt
proactive strategies. Moreover, the larger chunk of the market is not only driven by significant products such as fitness
devices and food market, there also exist added opportunities in the minor market such as for fitness accessories. This
necessitates a further need to understand clearly the characteristics and demand for the micro-markets so as to obtain a
holistic view of the industry. North America is the largest market for weight management. However, Europe is catching up
with an expected CAGR of 10.2% during the period 2009 to 2014, owing to increased adoption of the services and
products. Asian markets are expected to ensure long term growth due to increased health awareness.

Source: www.pr.com

Filed under: Fitness

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