I want to tell you a little about my friends and Bootcamp Blueprint members Nancy & Dean Carlson. I think you’ll find their story inspiring and educational…

In May of 2008 Nancy & Dean Carlson opened Get Fit NH Bootcamp with one paying member and 7 friends that thought they were a little crazy but were willing to try it out.

They started outside in their backyard, but knew they needed an indoor facility as winter in New Hampshire isn’t outdoor camp friendly.

After looking at a variety of options Nancy & Dean ultimately decided to open their first facility on their own property – which they opened in October 2008.

When they joined BCBP in December of 2008 they had grown to 4 classes a day with about 35 members total, and revenues of around $2900 a month. Not bad – but nothing close to where they wanted to be.

During this time Dean was working 50+ hours a week at a firm he had been with for just over 9 years, and they were trying to grow the business in a way that would let him leave his job and run our their company full time.

According to Nancy ‘Joining BCBP kicked everything up a notch, gave us new ideas and the path to take action and implement.’  They opened class number five by renting space in what turned out to be the premier dance academy in Concord, NH in June 2009 as demand for their services grew.

Class six came at the Concord location a month later.  Dean was slowly whittling his hours at his “job” and was down to about 40 each week at this point.

They started class number seven in the late afternoon at our original facility in September 2009. Dean was down to 25-30 hours.

December 2009 (one year into BCBP) was a real turning point. They had members driving to their 5:00am class from over 35 miles away that didn’t want to come that far in the winter – so they took a leap and opened a 5:00am in Concord, pulling six members out of the class at their facility and hiring an instructor.

This became their biggest class.

By this point Dean was now just doing some consulting on a very limited basis with his old firm, and by February 2010 was completely done.

Today Nancy and Dean have 120 clients with revenues exceeding $15000 per month for the first time in March 2010 and are starting a youth athletic program with their employee Tyler while also looking at other expansion opportunities.

Now Nancy and Dean get to spend more time with their 3 kids (all under the age of 7). In fact, as well as teaching 4 classes, Nancy actually home schools the kids too.

They have a growing business.  They have members they love.  Dean was able to quit his job and work in their business.  They get to spend more time with their children.

I’m not saying it was easy – and I’m sure Nancy and Dean will tell you the same – but the rewards are obvious.

As you can see, this was steady progress.  They didn’t just go from 1 paying camper to 120 in a month.  They stayed the course, worked their plan and actually were able to reach their goal of Dean leaving his job a lot quicker than they initially had hoped.

So hopefully you can see why I was so excited to share their story.  It’s a great example of what’s possible if you know what you want and you’re willing to do what it takes to get there.

Dedicated to your success,

Pat Rigsby

Pat Rigsby is a Co-Owner of the International Youth Conditioning Association & the youth fitness franchise Athletic Revolution as well as a fitness industry consultant serving thousands of personal trainers and fitness entrepreneurs. Sign up for his fitness business free newsletter to discover proven marketing, sales and business strategies, along with blog updates, news, and more! While you’re at it, follow him on Twitter.

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